About wink
behind wink pr
What wink is all about
We don't do cookie-cutter campaigns or templated press releases.
At Wink PR, we dig deeper into your origin story, your superpower, and the authentic narrative that makes your brand actually matter to people.
For over 25 years, we've built a fully integrated lifestyle agency that goes beyond traditional PR.
We develop brand strategies, execute marketing campaigns, produce events, forge partnerships, and manage social media, all rooted in what makes your brand uniquely you.
Founded by Elaine LaPersonerie, Wink PR works across lifestyle sectors, including hospitality, wellness, retail, consumer goods, and emerging brands.
Our approach is equal parts strategic and instinctive: we're deeply connected across markets, we move fast when opportunities arise, and we know when to slow down and listen—because the best campaigns start with understanding who you are at your core.
Elaine LaPersonerie
Whether you need a brand audit, a full-scale launch, or an extension of your team, we bring the same thing to every partnership: expertise without ego, creativity without chaos, and connections that actually convert.
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